360DigitalInfluence

Check out the video below to see who won the free conference pass to WOMMA’s WOMM-U in South Beach on May 13- 14!

Thank you to everyone who participated. There were truly some great entries. Congrats to Robert Fields who wrote about a WOM campaign he is currently working on with the Salvation Army’s National Food Drive to push teen involvement within the community. You can read his entry and check out others in Kaitlyn’s post here.

See you in Miami, Robert! Please send your email address to tanya.chadha@ogilvypr.com. Thanks!

WOMMA (we are members, I serve on the board)  has just released revised ethics guidelines covering the best practice ethics for word of mouth marketing.  WOMMA pioneered WOMM ethics with its “Honesty ROI” which was the source of best practices around full disclosure and other principles.

We recently updated the policies by transforming them into a “Living Ethics Guidelines” via a collaboration at our last event and online where we solicited ideas about how they should be refined. This process will continue and lead to periodic updates.

Any brand or marketer who cares about effective and ethical use of social media and word of mouth marketing should take a look at the ethics policies. They respond to some phenomena happening from incentives to bloggers to FTC concerns about endorsements.

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